Last updated: 12 August 2026
Atlas Handbag Co respects your privacy and is committed to handling personal information responsibly and transparently. This Privacy Policy explains how we collect, use, disclose and protect personal information when you use our wholesale website, contact us, apply to become a stockist, download our catalogue or otherwise deal with us.
Who we are
Atlas Handbag Co is an Australian wholesale supplier of handbags, wallets and accessories. Our website is www.atlashandbagco.com.au.
Information we collect
Depending on how you interact with us, we may collect:
- your name, business name, ABN, position and contact details;
- business, delivery and billing addresses;
- information you provide in stockist applications, contact forms, emails or telephone enquiries;
- information about your wholesale account, orders and dealings with us;
- website usage information such as pages viewed, links clicked, catalogue downloads, approximate location derived from an IP address, browser and device information, and referring pages; and
- records needed to prevent fraud, secure our website and meet our legal and accounting obligations.
Please do not send us sensitive personal information unless it is necessary and we have requested it.
How we collect information
We collect information directly from you when you complete a form, apply to become a stockist, contact us or deal with our team. We also collect some information automatically through website logs, cookies and similar technologies, including Google Analytics and the Meta Pixel described below. In some cases, we may receive business contact information from your employer, an authorised representative or our service providers.
How we use information
We use personal information to:
- respond to enquiries and assess stockist applications;
- create and administer wholesale customer accounts;
- supply products and services and manage our business relationship with you;
- provide catalogues, product information and customer support;
- improve our website, products, services and marketing;
- measure the effectiveness of advertising and understand how visitors use our website;
- protect our website, customers and business from misuse, fraud and security threats; and
- comply with legal, tax, accounting and regulatory requirements.
Cookies, Google Analytics and the Meta Pixel
Our website uses cookies and similar technologies. With your permission, we use Google Analytics 4, supplied by Google, to understand visits and actions on our wholesale website and improve its content and performance. We also use the Meta Pixel, supplied by Meta Platforms, to measure and improve advertising.
Google Analytics may collect or receive information such as your IP address, approximate location, browser and device information, pages viewed, product pages viewed, catalogue downloads, and clicks on our retail-store and stockist-login links. We have configured Google Analytics to avoid Google Signals and advertising-personalisation features. We do not deliberately send form contents, names, email addresses, telephone numbers or other form-field information to Google through these events. Google handles information under its own Privacy Policy, and information may be processed outside Australia, including in the United States and other countries where Google or its service providers operate.
The Meta Pixel may collect or receive information such as your IP address, browser and device information, pages viewed, product pages viewed, catalogue downloads, and clicks on our retail-store and stockist-login links. When a contact or stockist application form is successfully submitted, we record a general lead event. We do not deliberately send the contents of the form, your name, email address, telephone number or other form-field information to Meta through these events.
Meta may use cookies or similar identifiers to recognise a browser or device, provide measurement and advertising services, and link information with a Meta account where applicable. Meta handles information under its own Privacy Policy. Information handled by Meta may be processed outside Australia, including in the United States and other countries where Meta or its service providers operate.
You can choose whether to allow optional analytics through the privacy notice shown when you first visit our website. Selecting “Essential only” prevents both Google Analytics and the Meta Pixel from loading. You can change your choice at any time using the “Tracking preferences” link in the website footer. You may also block or delete cookies in your browser, use a content blocker, or adjust your advertising preferences in Google or Meta products. Choosing essential features only will not prevent you from viewing our catalogue or contacting us.
When we disclose information
We may disclose personal information to service providers that help us operate our business, including website hosting, information technology, customer management, catalogue and wholesale ordering, delivery, professional advice, analytics and advertising providers. We may also disclose information where required or authorised by law, or with your consent.
Some providers, including Google, Meta and other technology providers, may process information outside Australia. The countries involved can vary according to the provider’s systems and subcontractors.
Direct marketing
Where permitted, we may contact wholesale customers and prospective stockists about products, catalogues, offers or business updates. You can opt out at any time by using the unsubscribe option in a message or contacting us. We will not charge you for making an opt-out request.
How we protect and retain information
We take reasonable technical and organisational measures to protect personal information from misuse, interference, loss and unauthorised access, modification or disclosure. No online system is completely secure. We retain information only for as long as reasonably necessary for the purposes described in this policy, including legal, accounting, security and dispute-resolution requirements, and then take reasonable steps to delete or de-identify it.
Access and correction
You may ask to access personal information we hold about you or request a correction if it is inaccurate, out of date, incomplete, irrelevant or misleading. Contact us using the details below. We may need to verify your identity before responding. If an exception permits us to refuse a request, we will explain the reason where required.
Privacy enquiries and complaints
If you have a privacy question or believe we have mishandled your personal information, please contact us with details of your concern. We will acknowledge and investigate your complaint and aim to respond within a reasonable time. If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner at www.oaic.gov.au.
Contact us
Atlas Handbag Co
31/148 Chesterville Road
Cheltenham VIC 3192
Australia
Email: wholesale@atlashandbagco.com.au
Telephone: +61 3 9529 4044
Changes to this policy
We may update this Privacy Policy when our practices, technology or legal obligations change. The current version and its last-updated date will be published on this page.